Collegiate licensed apparel tops sports merchandise market

The NFL will again come in at #2 to NCAA merchandise sales in 2012, according to a report by IBISWorld. Brian Bueno, Industry Analyst at IBISWorld, states that more television exposure and an increasingly professional approach to merchandising has seen college products rise from third (to the NFL and MLB) in 2009, to number one in 2010 and 2011.

As previously reported, the top 3 schools this year were Continue reading