Nike Inc. claimed in a lawsuit in U.S. District Court that Reebok International Ltd. has used Tebow’s name on Jets-related apparel without permission since it was announced last week that Tebow was traded from the Denver Broncos to New York. The Tebow trade occurred just before Nike replaces Reebok on Sunday as the supplier of NFL team uniforms.
The lawsuit, which seeks unspecified damages, claims that Reebok misappropriated publicity rights, interfered with business relationships and unjustly enriched itself because it failed to get Tebow’s permission before launching the new products.
CORRECTION: The Nike portion of this story has been retracted.
The new pitchfork logo and Sun Devil Bold font
In 2011, Arizona State partnered with Nike to redesign their uniforms and logo for the Athletics program. The new logo brought updated colors to the palette, a new font specifically designed for the university (called “Sun Devil Bold”) and a pitchfork that is now the prominent logo to be used by all sports teams. The new logo replaces the well known Sparky logo – designed by Walt Disney artist and ASU alum Berk Anthony in 1948. Sparky first made his appearance on the football helmets in 1980.
The changes were mostly met with enthusiasm by ASU fans, but there were some that were disappointed to see ASU move Sparky to the back-burners. “Most of the fans were supportive of the new logo,” Hod Rabino, Website Publisher of DevilsDigest.com told us, “but there were some older fans that were not happy about minimizing Sparky.”
The university decided they needed an updated and modern look that translated well to all sports – and the pitchfork was the answer. This presented a new merchandising opportunity
After reading a press release last week from an online sports merchandise store that claimed to be “the number one online sports apparel store,” and knowing that wasn’t true, I decided to look up the actual rankings. (that retailer, by the way, isn’t even in the top 50) This is something I’ll continue to keep an eye on, so check back monthly for updates.
Clarification: This data is based on web traffic, not total sales. The web data collected gathers all web traffic from multiple domains into one domain (in other words, footballfanatics.com also includes fanatics.com; shop.mlb.com also includes traffic from each teams’ stores). Traffic is based on last 3 month average. Source: Alexa.com.
Edit: I will omit Summit Racing from the next list, as they don’t sell “sports merchandise”. If they were omitted from this list, worldsoccershop.com would be #20.
Today, I’m going to make it easy for you and link to several stories discussing Peyton Manning jersey sales. Now that he’s a Bronco, I would expect Manning to jump into the top 10 of NFL jersey sales this year. Possibly taking over the #1 spot from Aaron Rogers.
New York-based men’s clothing manufacturer, Bonobos, has created a…um…unique product: bracket pants. Giving a whole new meaning to March Madness, Bonobos provides a complete 64 team bracket on the pocket linings inside the pants.
Called “Air Balls,” the pants come in red or blue and have snaps along the side for tear-away functionality that is, of course, necessary in today’s world. The pants are sold for $98.
This isn’t the first time Bonobos has created the bracket pants – they made their debut last year. And I guess they were successful enough to return in 2012 – if anything, for the attention the brand will get from websites such as this one.
Old Navy has added Major League Baseball to their Superfan Nation sports line – suggesting the licensed sports apparel service has been successful for for the San Francisco-based retailer.
Old Navy, a division of Gap, Inc., expanded their sports merchandise line in the fall of 2011 when they introduced NCAA and NFL licensed apparel to 1,000 stores nation-wide, as well as their online store. The retailer started with over 70 NCAA schools and all NFL teams – but has expanded their NCAA selection and is now introducing MLB products.
According to ResearchandMarkets.com, the global retail sports apparel industry has grown rapidly over the last five years and is expected to continue that trend as it reaches approximately US $125 billion in 2017 with a Compound Annual Growth Rate of 6% over the next five years. Increase in demand for sports-style Continue reading →
Ibisworld.com, an independent source of industry and market research, has added the Licensed Sports Apparel industry to its market watch portfolio. Ibisworld reports that the Licensed Sports Apparel Stores industry is expected to exhibit modest growth in the years to come.
Ibisworld states that the economic downturn did not spare the industry, particularly because consumers often purchase team or league branded sports apparel Continue reading →
Below are some articles in the sports merchandise world worth checking out.
WWLTV.com (a New Orleans TV station) reports on the impact the SEC Basketball Tournament has had on the local economy, especially from Kentucky fans storming the Crescent City and buying Kentucky merchandise from local vendors.
An interesting article (Imperial Valley Press) on prep school budget cuts – and using emblematic merchandise to raise funds for the sports programs. Should teenagers be hawking school merchandise to raise funds for things like new uniforms and equipment?
A terrific article (The Spokesman Review) on the new trend of EyeBlack sales. Personally, my stores can’t keep these in stock enough. As soon as we get an order in, they are sold out in a few weeks. It’s a great idea that makes you wonder “why didn’t anyone think of this before”? EyeBlack has sold over 6 million pairs now – impressive.
It was announced earlier this week that Chicago-based retailer, Clark Street Sports, will be spending the month of March at the Cubs spring training facilities in Mesa, Arizona. “We decided to take our Cubs merchandise to Arizona because we want the Chicago customers to realize when they make a purchase at Spring Training that it’s from a true Chicago based company,” said Charlie Murphy of Clark Street Sports. This is becoming popular among teams with large fan bases across the country. The Dallas Cowboys, New York Yankees, Boston Red Sox and Notre Dame all have traveling merchandisers that follow the team around the country.