After reading a press release last week from an online sports merchandise store that claimed to be “the number one online sports apparel store,” and knowing that wasn’t true, I decided to look up the actual rankings. (that retailer, by the way, isn’t even in the top 50) This is something I’ll continue to keep an eye on, so check back monthly for updates.
Clarification: This data is based on web traffic, not total sales. The web data collected gathers all web traffic from multiple domains into one domain (in other words, footballfanatics.com also includes fanatics.com; shop.mlb.com also includes traffic from each teams’ stores). Traffic is based on last 3 month average. Source: Alexa.com.
Edit: I will omit Summit Racing from the next list, as they don’t sell “sports merchandise”. If they were omitted from this list, worldsoccershop.com would be #20.
According to ResearchandMarkets.com, the global retail sports apparel industry has grown rapidly over the last five years and is expected to continue that trend as it reaches approximately US $125 billion in 2017 with a Compound Annual Growth Rate of 6% over the next five years. Increase in demand for sports-style Continue reading →
The NFL will again come in at #2 to NCAA merchandise sales in 2012, according to a report by IBISWorld. Brian Bueno, Industry Analyst at IBISWorld, states that more television exposure and an increasingly professional approach to merchandising has seen college products rise from third (to the NFL and MLB) in 2009, to number one in 2010 and 2011.
Ibisworld.com, an independent source of industry and market research, has added the Licensed Sports Apparel industry to its market watch portfolio. Ibisworld reports that the Licensed Sports Apparel Stores industry is expected to exhibit modest growth in the years to come.
Ibisworld states that the economic downturn did not spare the industry, particularly because consumers often purchase team or league branded sports apparel Continue reading →
Below are some articles in the sports merchandise world worth checking out.
WWLTV.com (a New Orleans TV station) reports on the impact the SEC Basketball Tournament has had on the local economy, especially from Kentucky fans storming the Crescent City and buying Kentucky merchandise from local vendors.
An interesting article (Imperial Valley Press) on prep school budget cuts – and using emblematic merchandise to raise funds for the sports programs. Should teenagers be hawking school merchandise to raise funds for things like new uniforms and equipment?
A terrific article (The Spokesman Review) on the new trend of EyeBlack sales. Personally, my stores can’t keep these in stock enough. As soon as we get an order in, they are sold out in a few weeks. It’s a great idea that makes you wonder “why didn’t anyone think of this before”? EyeBlack has sold over 6 million pairs now – impressive.
It was announced earlier this week that Chicago-based retailer, Clark Street Sports, will be spending the month of March at the Cubs spring training facilities in Mesa, Arizona. “We decided to take our Cubs merchandise to Arizona because we want the Chicago customers to realize when they make a purchase at Spring Training that it’s from a true Chicago based company,” said Charlie Murphy of Clark Street Sports. This is becoming popular among teams with large fan bases across the country. The Dallas Cowboys, New York Yankees, Boston Red Sox and Notre Dame all have traveling merchandisers that follow the team around the country.
Yesterday, seekingalpha.com wrote an insanely fascinating and informative article about five sports apparel and retail companies to consider investing in. They focus on Adidas, The Finish Line, Foot Locker, Nike and Under Armour.
On Adidas: “Adidas enjoyed a solid 2011, with its stock price rising 23%, its quarterly revenue climbing 8 % and its earnings growing 14%. As strongly as it is trading right now, the rest of its number don’t seem to indicate a big drop in share price.”
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Nike officially takes over as the official jersey supplier for the NFL next season. This means all retail stores that carry NFL jerseys will now have to place their orders with Nike instead of Reebok. It can be a minor adjustment for the larger retail stores – most sports retail stores already do plenty of business with Nike (you kinda have to these days).
But for the smaller retail shops – the ones that pull in around $1,000,000 or less in sales per year – they might be out of luck. Nike is sending Continue reading →