Logo completely ripped off from Uni-watch.com - thanks, Paul.
We focus more on the retail side of the sports world, so we aren’t going to cover much of the new NFL jersey unveiling today. Instead, we’ll start to watch for stories on the new NFL merchandise hitting stores. In the meantime, check out the stories below for more detailed coverage of the new uniforms.
In particular, follow @uniwatch on twitter as Paul Lukas is onsite at the unveil and is posting pictures on his Twitter feed. Also, check out his website for more coverage.
Update: The best coverage I’ve seen so far today is from Samuel Lam (49ers beat writer for Examiner.com) on his personal blog. He gives a recap of all 32 teams. Well done.
And if you haven’t heard already, the Seattle Seahawks was the only team to receive a uniform overhaul. This will give us a glimpse of what’s to come with NFL uniforms down the road when other teams decide to change their look. Team executives will be watching fan reaction and sales in Seattle like a…well…seahawk (couldn’t resist).
Nike Inc. claimed in a lawsuit in U.S. District Court that Reebok International Ltd. has used Tebow’s name on Jets-related apparel without permission since it was announced last week that Tebow was traded from the Denver Broncos to New York. The Tebow trade occurred just before Nike replaces Reebok on Sunday as the supplier of NFL team uniforms.
The lawsuit, which seeks unspecified damages, claims that Reebok misappropriated publicity rights, interfered with business relationships and unjustly enriched itself because it failed to get Tebow’s permission before launching the new products.
Today, I’m going to make it easy for you and link to several stories discussing Peyton Manning jersey sales. Now that he’s a Bronco, I would expect Manning to jump into the top 10 of NFL jersey sales this year. Possibly taking over the #1 spot from Aaron Rogers.
The NFL will again come in at #2 to NCAA merchandise sales in 2012, according to a report by IBISWorld. Brian Bueno, Industry Analyst at IBISWorld, states that more television exposure and an increasingly professional approach to merchandising has seen college products rise from third (to the NFL and MLB) in 2009, to number one in 2010 and 2011.
Ibisworld.com, an independent source of industry and market research, has added the Licensed Sports Apparel industry to its market watch portfolio. Ibisworld reports that the Licensed Sports Apparel Stores industry is expected to exhibit modest growth in the years to come.
Ibisworld states that the economic downturn did not spare the industry, particularly because consumers often purchase team or league branded sports apparel Continue reading →
Nike officially takes over as the official jersey supplier for the NFL next season. This means all retail stores that carry NFL jerseys will now have to place their orders with Nike instead of Reebok. It can be a minor adjustment for the larger retail stores – most sports retail stores already do plenty of business with Nike (you kinda have to these days).
But for the smaller retail shops – the ones that pull in around $1,000,000 or less in sales per year – they might be out of luck. Nike is sending Continue reading →
I visited a Lids store recently – for the first time in years – to check out the latest trends in the hat world. I used to stop in Lids all the time – the problem with this is that I couldn’t leave without adding to my hat collection. I certainly didn’t need a new hat, but damn, that Colt .45′s hat is just screaming “take me home! You want to look like Billy Bob Thornton!”.
As SportsMerchNews.com gets its legs and becomes – what we hope will be – THE source for all things related to the sports retail arena, we thought we’d share our take on the current state of the sports merchandise business. In this article, I’ll focus on the collegiate side of the business.
When I was a kid, my dad traveled…a lot. In fact, he was in the top 0.5% of American Airlines flyers. Or so the tale goes. I rarely saw my dad during the week as he was off on business. One thing he did to make up for my lack of fatherly camaraderie was bribe me. What kid doesn’t fall for a good bribe?
Those bribes soon became an obsession. Dad was creative – he started a theme for my bribes. Regardless of what city he was in, he would find the closest college and visit their bookstore. And he’d buy me a felt pennant for each school. Before I knew it, my bedroom was covered in pennants from Baylor, Colorado, Kansas, UCLA, and basically all of the Southwest Conference and Big 8 and some of the Big Ten and Pac 10. And by “my bedroom was covered”, I mean I ran out of space on the wall and started hanging pennants on the ceiling.
As dad’s travels dwindled down and I found my own ways to make money, I added to the collection. And it grew to t-shirts, hats, jerseys and lapel pins. And before I knew it, I was in the industry.
One thing I’ve observed over the years – as this industry continues to grow Continue reading →