Marketwatch.com (Wall Street Journal) reports that MLB is on pace for a record year in merchandise sales, thanks especially to the Miami Marlins new uniforms and big name free agent moves. Sales in 2011 were up 10% over 2010 – and 2012 sales are already at a torrid pace.
Excerpts from the article:
- The moves of first basemen Albert Pujols to the Los Angeles Angels of Anaheim and of Prince Fielder to the Detroit Tigers — together with new outfits for the Toronto Blue Jays and especially the Miami Marlins — are helping set a course for growth in 2012.
- The top-selling teams this year on the Fanatics network may come as no surprise, with the New York Yankees leading the Boston Red Sox, but the top-selling player jerseys are more revealing. David Freese the Cardinals’ World Series MVP, is at the top, with San Francisco Giants catcher Buster Posey at the No. 2 spot. The Angels jersey for Pujols is third and Fielder’s Tigers jersey is fourth.
- The Marlins led all MLB teams in terms of year-on-year sales increase, with World Series teams the Texas Rangers and St. Louis Cardinals coming in second and third. The Angels are fourth, with a 75% rise in sales, while Tigers merchandise is up 65%. Merchandise sales of the Blue Jays, which also revamped their uniforms, are up 60%.