TCU has become a household name in college football. Along with Boise State and Utah, they’ve carried the torch for the non-BCS schools. Utah used their success to jump into a BCS conference when the Pac-12 expanded last season. And now with back-to-back BCS appearances and a Rose Bowl victory, the Horned Frogs will join the Big 12 in July to become the next non-BCS school jumping up to the BCS. (Boise State will join the Big East in 2013).
The success of TCU has the attention of Nike. While TCU has hovered in the 40′s in Collegiate Licensing Company’s annual rankings of merchandise sales, Nike has still attached itself to the Frogs success. They have included TCU in their Pro-Combat uniform program, and TCU has given Nike carte blanche to design new uniforms and helmets the last several years. Last year, especially, saw TCU’s uniform mix resemble that of a an Oregon Duck – just about every game TCU played included a unique uniform.
For 2012, TCU is getting a new stadium and a new conference. So they decided to have Nike create them a new logo. TCU and Nike originally planned to release the new logo to the public in April, but versions of the logo leaked online in February. There were a couple versions of the logo on different TCU blogs, but TCU claims none of those logos were the real thing. Sources claim that the leaked logos were close, but not the final product.
However, once the logos leaked, there was backlash from TCU fans. Most of the comments on internet forums were negative. TCU Athletic Director Chris Del Conte distanced from the leaked logo by comparing it to a leaked 2012 football schedule that was nothing like the eventual schedule.
However, CLC and TCU announced late last week that the new logo is being scrapped – for now. In a CLC release to TCU licensed vendors obtained by SportsMerchNews.com, the release states that the University will stick with logos currently used by TCU – but they will separate the arched “TCU” and the “Frog”. The two cannot be used together, which suggests the frog is still being updated behind the scenes, but the TCU arch may remain the same.
Here is the CLC release sent to vendors on Friday, March 2nd: