You’re probably on this website because you like sports and you probably own a few t-shirts, hats, pennants, bobbleheads and underwear sporting your favorite team’s logo. Well guess what…you aren’t alone! We like sports merchandise, apparel and the licensing business – and we like to talk about it!
For the first time, you finally have a place to talk to your fellow sports fans about the industry. We’ve created a Sports Merch Forum for you to chat about the news of the day, rumors, picture leaks, press releases, uniforms…whatever you want.
Try it out, bookmark it, come back often and chat it up with your fellow sports fans!
A few weeks ago, we reported that there were rumors floating around that the University of Texas might be messing with their football uniforms. Even we thought the rumors were unlikely, since Texas’ uniforms are some of the most classic and iconic in college football.
But lets not forget that Texas is a Nike school – and Nike has a lot of pull these days. If they’ve convinced a storied program like Ohio State to mess with their jerseys, they can convince Texas.
Shown below, the images of the uniforms are strikingly different than what they usually wear.
Nike Inc. claimed in a lawsuit in U.S. District Court that Reebok International Ltd. has used Tebow’s name on Jets-related apparel without permission since it was announced last week that Tebow was traded from the Denver Broncos to New York. The Tebow trade occurred just before Nike replaces Reebok on Sunday as the supplier of NFL team uniforms.
The lawsuit, which seeks unspecified damages, claims that Reebok misappropriated publicity rights, interfered with business relationships and unjustly enriched itself because it failed to get Tebow’s permission before launching the new products.
Click here to read more from Sports Illustrated/AP.
CORRECTION: The Nike portion of this story has been retracted.
The new pitchfork logo and Sun Devil Bold font
In 2011, Arizona State partnered with Nike to redesign their uniforms and logo for the Athletics program. The new logo brought updated colors to the palette, a new font specifically designed for the university (called “Sun Devil Bold”) and a pitchfork that is now the prominent logo to be used by all sports teams. The new logo replaces the well known Sparky logo – designed by Walt Disney artist and ASU alum Berk Anthony in 1948. Sparky first made his appearance on the football helmets in 1980.
The changes were mostly met with enthusiasm by ASU fans, but there were some that were disappointed to see ASU move Sparky to the back-burners. “Most of the fans were supportive of the new logo,” Hod Rabino, Website Publisher of DevilsDigest.com told us, “but there were some older fans that were not happy about minimizing Sparky.”
The university decided they needed an updated and modern look that translated well to all sports – and the pitchfork was the answer. This presented a new merchandising opportunity
After reading a press release last week from an online sports merchandise store that claimed to be “the number one online sports apparel store,” and knowing that wasn’t true, I decided to look up the actual rankings. (that retailer, by the way, isn’t even in the top 50) This is something I’ll continue to keep an eye on, so check back monthly for updates.
Clarification: This data is based on web traffic, not total sales. The web data collected gathers all web traffic from multiple domains into one domain (in other words, footballfanatics.com also includes fanatics.com; shop.mlb.com also includes traffic from each teams’ stores). Traffic is based on last 3 month average. Source: Alexa.com.
Edit: I will omit Summit Racing from the next list, as they don’t sell “sports merchandise”. If they were omitted from this list, worldsoccershop.com would be #20.
- Dick’s Sporting Goods
- The Sports Authority
- Summit Racing Equipment
- Tennis Warehouse
- lululemon athletica
- MLB Official Store
- Football Fanatics
- NFL Shop
- Performance Bike
- The Golf Warehouse
- Giant Bicycles
- Road Runner Sports
- Adidas America
Nike, Inc. released their 2012 Third Quarter results today, highlighting a 15% increase in revenues – to $5.8 billion.
The Beaverton, Oregon sports apparel giant reports that earnings per share for the quarter rose 11% as a result of continued strong demand for the Nike brand.
“We had a strong third quarter. Our relentless focus on innovation delivered powerful new products and services for athletes and consumers, and continues to drive Continue reading
Today, I’m going to make it easy for you and link to several stories discussing Peyton Manning jersey sales. Now that he’s a Bronco, I would expect Manning to jump into the top 10 of NFL jersey sales this year. Possibly taking over the #1 spot from Aaron Rogers.
First, the USA Today’s “Game On” blog (a blog about the business of sports) reports on the jerseys already being “on sale” at NFLshop.com (those of us in the business know it should read “for sale” – “on sale” means it’s marked down). The article then goes on to say Tebow jerseys were the league’s #1 selling jersey last year – when they were actually #2 behind Aaron Rogers. The article had other errors, but I’ll move on.
In this article, KUSA (9 News in Denver) discusses the challenges retailers in Denver Continue reading
Fill out your bracket inside your pants
New York-based men’s clothing manufacturer, Bonobos, has created a…um…unique product: bracket pants. Giving a whole new meaning to March Madness, Bonobos provides a complete 64 team bracket on the pocket linings inside the pants.
Called “Air Balls,” the pants come in red or blue and have snaps along the side for tear-away functionality that is, of course, necessary in today’s world. The pants are sold for $98.
This isn’t the first time Bonobos has created the bracket pants – they made their debut last year. And I guess they were successful enough to return in 2012 – if anything, for the attention the brand will get from websites such as this one.
I couldn’t help but share this press release today:
Fiskars, the World’s #1 Scissors Brand, has joined with the National Collegiate Athletic Association (NCAA) for the fourth year in a row to become the official scissors to cut the nets during the 2012 NCAA Men’s and Women’s Basketball Tournament.
The iconic Orange-Handled Scissors will be used by winning teams in the post game net-cutting ceremonies for the NCAA Divisions I Men’s and Women’s Basketball regional championship and Final Four games. In addition to the famous Fiskars ergonomic orange handles, the special edition scissors have serrated, gold titanium blades specially etched with the NCAA logo. Continue reading
Old Navy has added Major League Baseball to their Superfan Nation sports line – suggesting the licensed sports apparel service has been successful for for the San Francisco-based retailer.
Old Navy, a division of Gap, Inc., expanded their sports merchandise line in the fall of 2011 when they introduced NCAA and NFL licensed apparel to 1,000 stores nation-wide, as well as their online store. The retailer started with over 70 NCAA schools and all NFL teams – but has expanded their NCAA selection and is now introducing MLB products.
Sources tell SportsMerchNews.com that Continue reading